Maximize Your Selling Potential During Winter
By Gavin Chen
Many Realtors believe winter to be the worst season to sell your house. The cold and stormy Canadian Winters definitely pose challenges, but should not discourage sellers from marketing their properties. First impressions are key to progress potential buyers into active buyers. Be very wary as the slightest discomfort can sour this experience and turn a buyer away from your home. By addressing a few key areas, winter woes can be easily avoided and your house could have a sold sign on it before spring arrives.
Here are 5 simple tips to maximize the showing potential of your home during the winter months;
1. Don’t Let Winter be an Obstacle
Any Buyer who goes out house-hunting in the winter is a motivated buyer. It’s storming or just post-storm, but you have showings booked for your home. Don’t make it even more of a chore for them, be sure to shovel your drive or walkway so that the first impression is a clean and accessible entry. Buyers have been known to turn away, rather than hike to the doorway in knee-deep snow.
2. Consider Your Home’s Temperature
Remember, buyers are usually viewing more than one home at a time, and thus traveling around and running in and out of cars or up and down elevators in condos. Typically they will be dressed for the great outdoors, so although having the heat way up is great for lounging on the couch, it can be oppressive for visiting buyers. Be sure to monitor the temperature of the entire house and set it appropriately.
3. Get Buyers Out of the Dark and Into the Light
The winter months also mean shorter days and less natural light. Be sure to have adequate lighting in every room. Dark rooms are depressing when coming in from the cold. Keep it bright in the winter. Some may object for energy saving reasons, but it is best to leave all the lights on before showings or use timers. This allows you to set the mood lighting, and saves the buyers fumbling for light switches. Remember first impressions. Is your home a sanctuary or an oasis from the cold?
4. Preparation is Key
Be sure to prepare for wet and snowy shoes and boots. No one likes having snow and dirt tracked around their home by wet socks, just as no one enjoys having wet socks and dodging puddles in the doorway. Be sure to have a “Shoes Off” sign. Place an absorbent mat protecting your stone or wood flooring. Have a shoe tray or appropriate storage area, not only to avoid the puddles but to show off the organization of your home. Apply this also to winter jackets, hats and scarves. Show functionality and organization by thoughtfully arranged set ups, don’t just have outerwear exploding out of closets or haphazardly hanging on hooks or coat racks.
5. Pet-Friendly—and Groomed!
If you do own pets, be sure to have the appearance of clean pets…especially dogs. We love our furry friends, but it’s best not to leave those dirty slush-soaked towels and doggy outfits laying around. The last thing you want is the smell of wet dog greeting your buyers at the front door.
If you are considering selling your house this winter, contact us and one of our team members will guide you in maximizing your selling potential!